How’s that for performance?

Quick Dry

Moisture-wicking fabric that is odour-resistant.

Day to night

Fabric that feels fresh and stays crisp all day.


Non-iron fabric that dries 4x faster than cotton

When you’re always on the go, you need your clothes to keep up.

We've discovered textile technology that keeps you cool and dry, no matter how busy you are.

With fit and fabric that is mindful of how you move, we’ve reinvented the ultimate wardrobe staple - the classic white shirt – so that you’ll want to wear it all day, every day.

Thanks for joining us.

We like our news like our wardrobes – lean. We’ll only get in touch when we have something worth sharing. As promised, you can claim £10 off your first purchase when you use the code below.